I help public and private sector clients maximize their impact by designing strategic communications campaigns that reach the right audience using the right tools and messages.
Access to Safe Education During War
Role: Communications Director
Company: Chemonics International | Client: USAID
Responsibilities: Message development, strategy planning, media direction, event organization
Through collaboration with local and regional governments, this media campaign showcased Ukraine's dedication to protecting children's right to education during the war and the impact of international support in fulfilling this commitment.
The campaign reached Ukrainian and international audiences through:
• Video series distributed in local media and Ukrainian government channels
• Articles published in Ukrainian media sources
• High-profile opening event for Ukraine's first permanent underground school in Kharkiv, covered by international media
• Social media campaign highlighting the impact of international support and efforts by local government
Return to Business for Rural Hospitals
Role: Communications Consultant
Company: SRJ Marketing Communications | Clients: Hospitals in the U.S. Southwest
Responsibilities: Message development, strategy planning, content writing
Small hospitals and clinics faced a sharp decline in patient visits during the COVID-19 pandemic. This campaign helped improve community trust by positioning healthcare providers as essential sources of information, increasing visits and enhancing awareness of local healthcare services.
To maximize reach, the campaign leveraged newspaper and radio advertising, social media, email marketing, press releases, and hospital websites.
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